Art of the Title - The Inner Workings


There are many variations of idents. However, they do not need to be genre-specific, in fact, their ability to transcend film genres is part of the lasting appeal. Saul Bass school of graphic animation and the many genres that particular aesthetic has been applied to, from comedies and romances to thrillers and capers. Also, the detail-oriented montage, where the audience is introduced to themes in a film or information about its players through relevant close-up or overlapping imagery.


All of these categories are born from a world wide appeal and are often broad in scope: graphic animation, nostalgic influence, situational type, photomontage etc. The microscopic, inner world has also emerged as a common topic, embracing both the mechanical and the organic — and, sometimes, a combination of the two.


There are particular technical, narrative and graphic techniques for which title design is an ideal venue. Because of its short format and creative license  title sequence real estate is often used to explore elaborate, abstract worlds previously unknown or unseen. For this reason, nner Workings is a theme that is frequented by a broad spectrum of genres